The directors at Flint asked us to help them by taking a fresh look at their marketing strategy. They wanted us to help them to clearly show customers and prospects how the company had developed from being a supplier of mobile infrastructure services to a major global provider of mobile data projects, services and training that is trusted by some of the world’s top mobile network operators.
During our Review & Reboot, we discovered the full breadth of the services Flint provides. We have helped them refine their messaging by defining three clear business divisions to help prospective customers understand the services they provide more clearly.
We have since also provided them with an up-to-date brand and an easy-to-manage website www.flint-international.com which will sit at the heart of a strong content strategy.
Together, we will use this site to publish evidence-based case studies showcasing the amazing work that Flint do, which ranges from designing and installing network infrastructure at the Olympic Stadium through to delivering technologies that support satellite and cellular comms worldwide.
Neil Burbidge, MD of Flint International said, “We’re an engineering-led business with great strength in technical, but marketing is not something that comes naturally to us. Having recognised this, and after considering a number of options, we engaged The Marketing Matrix for their Review and Reboot service.
“They have proven their understanding of our business and given us a clear strategy of how to move forwards with flexible solutions tailored to meet our needs. We are impressed with the approach and effectiveness of working with Anneve and Emma and how they have developed our ongoing marketing strategy.”