We began working with Priority Appointments when it was part of a national franchise, helping the company’s pro-active Basingstoke-based team to communicate their values and credentials to local employers and job candidates.
Having begun to establish its own voice, the MD Barbara Law decided to take the business out of the franchise into independent ownership. Today, Priority Appointments is a successful independent recruitment consultancy providing permanent and temporary staff for businesses in Hampshire, Berkshire and Surrey.
We involved the whole team in developing the new Priority Appointments name, branding and strapline – Handpicked People – which was designed to express the caring, personal service the company offers job candidates and employers alike.
We delivered a fresh new brand, a new web site which they can easily update themselves and helpful, authoritative content for both employers and job candidates. We continue to work as Priority’s marketing partners on inbound and outbound marketing to help support its continued growth.
Barbara Law, MD of Priority Appointments explains, “We have been working with Marketing Matrix for two years and consider the team as a valued Marketing partner that has been crucial and intrinsic to significant changes to our company over the last 12 months.
“Starting with the initial ‘Review and Reboot’ exercise in November 2013 which shaped our tactical plan, within six months Marketing Matrix worked with us on a total re-brand and re-launch of our business. A new website, new collateral and timely and apposite customer communication were just some of the elements managed and delivered by the Marketing Matrix team. In addition, and on an ongoing basis, Marketing Matrix helps shape our strategic and tactical marketing plans plus provides training and management support as and when we need it.
“As an SME with very little in-house marketing resource, we have found the expertise of The Marketing Matrix, their collaborative style and straightforward and friendly approach have proven ideal for our team and business.“