HRI Herbal Medicine has been making high-quality traditional herbal medicines since 1964 and sells its fully-licensed tablets through most UK supermarkets, high-street chemists and health food stores.
We began working with the company in 2012 and since then have developed a strong content-led strategy to help them tell influential buyers in major high-street chemists, health food shops and supermarkets about their high-quality, fully-licensed traditional herbal medicines. We have also helped them to create ‘pull’ in the market by engaging consumers through helpful ‘how to’ articles and tips on the web site and social media.
In 2014, the European regulation of herbal medicines changed radically and we were delighted to be able to use the new trade and consumer channels we had developed to publicise the fact that HRI was one of the first UK providers to achieve approval for all their herbal remedies from the UK Medicine and Healthcare products Regulatory Authority.
In 2015, we agreed a new online strategy to help HRI achieve their goals, boosting their social media presence (they now have almost 3,000 followers on Facebook) – and updating the web site. The new site, which went live in November 2015 has a fully responsive design that works as well on tablets and mobiles as desktop PCs and has a simple-to-use content management system, enabling the HRI team can edit the site themselves and add to the growing library of articles, news and tips designed to deepen engagement with their target audiences.
Director Terry Gallagher explained, “We began using The Marketing Matrix as our marketing consultancy in summer 2012. Emma and Anneve took the time to understand our business and recently put together our new web site with lots of content and consistent branding and messaging that enables consumers to click directly to retailers such as Holland & Barrett and buy our products”.
Co-Director Patricia Gallagher continued, “The work done by The Marketing Matrix has significantly improved our search rankings and our presence on social media, and we have had a very good response to the newsletter for retail buyers that they have developed to help us keep in touch with our customers.”