“Focus On The Strategy First…” – Interview on Brooklands Radio

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I was very honoured to be interviewed by Ivana O’Brien on Brooklands Radio’s ‘Just Women’ programme in February about how our START Marketing Meetings support small businesses to create a do-able marketing strategy that helps stop them being a well-kept secret.

Ivana asked for my top piece of advice for small businesses which was – of course! – to focus on the strategy first, before deciding on the channels to use to connect with your ideal customers.

We have so many inspirational stories about people who have had genuine breakthroughs about their businesses during one of our START Marketing Meetings, it was hard to decide which ones to choose!