Four signs that your marketing strategy is taking you away from your goals instead of towards them, and how to correct your course. I have a dreadful sense of direction! My first job interview when I was 18 (long before … Read More
“Someone’s sitting in the shade today because someone planted a tree a long time ago.” (Warren Buffet) is one of my favourite quotes about planning. It sets the expectation that a plan alone is not enough, you also need to … Read More
“Do I HAVE to tweet?!” Rebecca asked me with a slightly terrified and pleading look in her eye. “Blogging isn’t mandatory is it?” demanded Colin, “I don’t HAVE to do it – can’t I just run some ads? I don’t … Read More
When my co-director Emma and I met at a networking meeting just over 5 years ago, little did we realise that we’d start a marketing consultancy business together soon after! Then Emma had a very vivid dream about our future … Read More