The Marketing Matrix | MAP

YOUR MARKETING ACTION PLAN

Wondering how to grow your independent consultancy or professional services business?
We’ve got the MAP!

WHAT’S STOPPING YOUR BUSINESS FROM GROWING?

Everyone you talk to will have ideas about what you need to do to grow your business: a silver bullet, a magic recipe, some secret sauce.

The truth is, you simply need more enquiries from the right type of clients. Ones who understand why you’re different and what your business can do to solve their most pressing problems.

“I’m not sure where to start!”

“I don’t know how to promote my consultancy.”

“I haven’t got time for marketing!”

Not Sure Where to Start? We have a MAP!

Our Marketing Action Plan (MAP) is the first step to building a clear, integrated marketing strategy for growth where each element works together as a whole.

In the Dark About Marketing? We Make it Practical and Do-able

Even if you have experience of marketing, it’s not always easy to apply it to your own business. Our Marketing Action Plans are designed to provide you with steps you can take to get your business in front of your ideal prospects.

Short On Time? We Make Every Action Count

If you don’t have a targeted marketing plan you risk wasting time on ineffective cold sales and scattergun activities that don’t deliver quality clients that you love working with.

We make it easy to follow the recommendations in your Marketing Action Plan, whether you choose to deliver it yourself, or ask us to help develop your strategy and deliver the plan.

“I went through the MAP process with Emma and Anneve. I was really impressed with how they listened to me talk about my dream and were able to bring together all my ideas, to create a clear and compelling vision for my business. I loved their attention to detail, creative ideas and friendly approach. If you have a lot of ideas and are unsure of how to bring them to life and market your business I highly recommend working Emma and Anneve.”

Rachel Norrington – The Happy HR

The MARKETING ACTION PLAN:

the first step to growing your CONSULTANCY BUSINESS

Review:
We begin by asking lots of questions about your business and the clients you serve to make sure we understand where you are and your ambitions for your business.

Research:
We’ll then conduct research into your market, looking into your competitors and understanding what the people who buy your services and expertise are looking for.

Recommend:
We’ll use this information to produce a tailored, do-able, affordable and effective Marketing Action Plan that you can follow to start getting your business in front of your ideal prospects and converting them into retained clients you love working with.

We present our bespoke Marketing Action Plan recommendations in a face to face meeting at our office by the river in Walton-on-Thames or via Zoom.

Your MARKETING ACTION PLAN Report includes:

  • A  SWOT analysis
  • Competitor landscape review
  • Creative ideas and suggestions.
  • 3 Quick Wins – actions you can take quickly and easily to get started.
  • A tailored, Marketing Action Plan report.

Once you’ve got your MAP and you know where you’re going, you’ll have everything you need to get started and there is absolutely no obligation to continue working with us.

However, if you would like additional and ongoing support, we offer a choice of packages to help you kickstart your business growth in Step 2.

Marketing Action Plan: From £595* exc VAT

Time Investment: 1 hour answering our online questionnaire + 2 hour face to face or Zoom meeting.

*Fee applies for solo consultants.

Simon Bird of the Innovation & Creativity Lab talks about how the Marketing Action Plan and our Create & Grow Programme have helped him find his Business Genius Zone and redefine his consultancy business.

“I went through the MAP process with Anneve and Emma.
If you are uncertain how to turn your ambition, interests and skills into a focused and compelling consultancy business, this will do more than get you started.  Their thoroughness and expertise will highlight your options and build your confidence; whilst their empathetic and engaging approach will leave you inspired to get it done.”

“Emma and Anneve were a fantastic support to me with setting up my marketing action plan for my new Consulting Business – Red Thread Strategies.
I’m another corporate escape artist who had lots of ideas and their thorough questioning and objective and creative input really helped me to focus my plan and clarify my unique offering. I’m now ready and excited to launch my business and would highly recommend The Marketing Matrix if you are considering setting up a consultancy business.”

Marie Gardner – Red Thread Strategies

Step 2.  We can help you make it happen with our
Marketing Support Systems.

The sad fact is, the consultancy graveyard is full of gifted professionals who had the skills and ability to help businesses and make a big difference in the world, but they never implemented the sales and marketing strategies necessary to get their message out there to the people who needed it most.

We don’t want you to be one of them.

Through regular 1:1 meetings and calls, our prescriptive printed manual and tailored masterclasses we will help you win quality leads and retain profitable clients you love working with.

We can also create or refresh your brand, website and essential marketing materials if needed, so you can promote your business confidently, in a high-value package that includes all the mentoring and support you need to generate the sustainable income you deserve.

But we’re getting a bit ahead of ourselves.

For now, let’s hear all about your goals and create the Marketing Action Plan that will make them happen.