When you don’t want to start from scratch.
MARKETING REVIEW & REFRESH
This process is very similar to the Marketing Review and Reboot but it takes into account the fact that you don’t want to throw the baby out with the bathwater.
Your branding is well recognised in your industry and your reputation hard won. The strategies and activities we’ll recommend will build on what’s worked well for you in the past but they will also bring your marketing plan up-to-date with the latest tools and strategies available.
We might suggest a brand refresh but only if it’s entirely necessary. If your website has been around for a while it might need a light dusting or a complete overhaul, but our suggestions are always designed to enhance rather than start from scratch.
The review will also take a close look at your current communications plan – are you using the data you have effectively? Does your messaging need a tweak to reflect your current capabilities? Are you making use of the latest technology to help you effectively engage with your prospects and customers?
Sometimes, more mature businesses can collect various names, brands and products over time which could do with some work bringing them together into a cohesive and practical form.
Or perhaps you’re looking towards exit and would like to freshen up your brand and plan ready to present to potential buyers…
Book your Marketing Review & Refresh here.
If you think you need a more comprehensive rethink, why not book a Marketing Review & Reboot?