Four signs that your marketing strategy is taking you away from your goals instead of towards them, and how to correct your course. I have a dreadful sense of direction! My first job interview when I was 18 (long before … Read More
You’ve got the qualifications, the skills and the experience – congratulations, you’re obviously an expert in your field. But wait… Is the work you are getting via referrals actually the sort you want? Do you get to cherry-pick projects and … Read More
I was very honoured to be interviewed by Ivana O’Brien on Brooklands Radio’s ‘Just Women’ programme in February about how our START Marketing Meetings support small businesses to create a do-able marketing strategy that helps stop them being a well-kept secret. … Read More
A guide to getting your content out there for the time-poor business owner. Eight seconds. That’s how long we’ve got your attention for according to Google et al, no offence but that’s slightly less than your average goldfish. So here’s … Read More
“Someone’s sitting in the shade today because someone planted a tree a long time ago.” (Warren Buffet) is one of my favourite quotes about planning. It sets the expectation that a plan alone is not enough, you also need to … Read More
When Andrew Main left his role as CEO of a global food and hospitality company in 2017, he already had an idea of what he would do next. Having spent over 35 years in the sector, Andrew was clear that … Read More
If you look up as you walk around London, the chances are, you will probably see some of Structura UK’s work. As a leading architectural glazing and curtain wall engineering firm, they have helped to refurbish iconic buildings such as … Read More
“Do I HAVE to tweet?!” Rebecca asked me with a slightly terrified and pleading look in her eye. “Blogging isn’t mandatory is it?” demanded Colin, “I don’t HAVE to do it – can’t I just run some ads? I don’t … Read More
When my co-director Emma and I met at a networking meeting just over 5 years ago, little did we realise that we’d start a marketing consultancy business together soon after! Then Emma had a very vivid dream about our future … Read More
We were delighted to have been invited by our architectural glazing client, Structura UK, to attend the prestigious Schueco UK Excellence Awards, run in association with the Journal of the Royal Institute of British Architects, at the top of the … Read More