Marketing Review & Reboot
We always begin working with you by asking lots of questions and getting under the skin of your business. We go through our detailed and structured questionnaire and then carry out our own research into your market and current profile and competitor landscape. We’ll then present our top-line, integrated marketing strategy recommendations and give you 3 Quick Wins – find out more about our Marketing Review & Reboot.
Marketing Review & Refresh
This process is very similar to the Marketing Review and Reboot but it takes into account the fact that you don’t want to throw the baby out with the bathwater.
Your branding is well recognised in your industry and your reputation hard won. The strategies we’ll recommend will build on what’s worked well for you in the past but they will also bring your marketing plan up-to-date with the latest tools and strategies available – find out more about our Marketing Review & Refresh.
When you’re immersed in the day-to-day process of the business, it is often hard to gain an objective view of what your business goals are and what type of marketing activities are going to help deliver them. The Marketing Matrix will review your existing marketing activities and suggest a way to integrate these into a series of cohesive campaigns that deliver optimum results.
Next to its people, your company’s brand is the most powerful expression of what the business is and does. We create a workable set of messages that express your brand and which can be used by everyone from the back office to the front line. We can also provide you with a reworked or fresh new brand identity that will resonate with your customers.
Outsourced Marketing Department
If you have limited in-house resources we’ll act as your marketing managers and department and look after the activities we recommend as part of your strategy and plan. We partner with you on a time-bundle basis and will manage our team of independent experts to get the work done in an efficient and cost-effective manner. If you have a marketing manager or sales team in place, we’ll help make their jobs easier and more productive.
The foundation of any integrated marketing campaign is the communications plan – a well thought-out, set of activities which combine to deliver high-quality leads and support sales. We will build an integrated plan that maps out what to write, in what format, when to publish and which channels to use to ensure that everything from messaging and content development through to print is delivered on time and on budget.
Is your website working hard enough for you? Is it a 24/7 sales machine, generating leads, channelling them through your sales process so that you can turn them into new business? If not it should be. Where we can, we’ll work with the site you have, making improvements that will help turn it into a lean, mean marketing machine.
Is your customer data well organised? Do you use it effectively for your marketing activities? We can help you collate all your past, existing and prospective client details into a properly segmented, simple-to-use database that can be used to engage your customers and prospects and send targeted and timely messages about your products and services.
Social media doesn’t suit every business – but are you sure you couldn’t build closer relationships with your clients and suppliers using social platforms and tools? We’ll research your target market and devise a social media strategy that is simple to maintain and which will offer a decent return on your investment.